Direction and execution of a digital content strategy for the L’Oréal Paris La Parisienne collection.
In partnership with creative content agency La Moufle Paris.
In collaboration with La Moufle Paris, we directed and produced hundreds of unique digital assets for immediate and long-lead deployment to support the launch of the collection throughout North and South Asia. The goal was to capture the Parisian experience and create a richer understanding of Parisian beauty to the Asian markets through a multidimensional experience of the city. Over three days during Paris Fashion week in October 2018, we directed and coordinated capture sessions, interviews, guided tours and shoppable live stream tutorials with 12 international influencers to provide global visibility to the new French-focused line.