Caroline Gaimari
Creative Director & Content Specialist
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Eytys x Tom of Finland Foundation

Eytys x Tom of Finland Foundation

For the launch of the Eytys x Tom of Finland Foundation Magnum collaboration, we created a story with photographer Bruce LaBruce and a virtual store front with the artist Sylvia Prada.

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From I-D: Tom of Finland teams up with Eytys to create a very kinky new boot

An excerpt from the interview with Bruce LaBruce: 

Both [Tom of Finland and Bruce LaBruce] have also been misunderstood, censored, and outright banned, but also fêted and celebrated too. Tom of Finland has long been an influence on Bruce’s work. “I’ve always made films containing explicit homosexual sex as a way of being unapologetic and in-your-face about being queer, a kind of sexual militancy borne out of the early years of the gay liberation movement,” he explains. “So I’ve always been attracted to the direct and militant depiction of the leather scene and gay life as imagined by Tom of Finland. I’ve also been influenced by his strong aesthetics to portray gay sexuality. For me, style is as important as meaning and content to express this kind of hardcore gay sexuality."

EYTYS TOM OF FINLAND SYLVIA PRADA
EYTYS TOM OF FINLAND PRODUCT